[Amplified Life] Media Release (ALT: 10.10.10)
Over 1 year ago (way back in October of 2009) I decided to throw a series of showcases at The Artists Quarter on the first Sunday of each calendar quarter (because I liked the binary nature of the first & fourth quarter dates). The original dates were: 01.10.10, 04.04.10, 07.04.10, & 10.10.10. The showcase in January was a huge success. We had over 15 of the best artists in the business throw down. The lineup included: Danami, DJ Snuggles, eg bailey, Heatherlyn, HYPEL, Justin Johnson, Maria Isa, Mike Dreams, Palabristas, Shá Cage, Tish Jones, Twin Kingz, Brandon Allday of Big Quarters, and Emmanuel (E-Man of youthrive: LIVE!).
This past June during the Amplified Life x Freedom School summer school project at Stadium View, PC (Paul Collier) and I were working at the Hennepin County Juvenile Detention Center, and PC began sharing his ideas for a unique type of show featuring a carefully selected sound bed of choice Hip Hop music and rare grooves to provide an alternative to the typical nightlife, which neither of us are impressed by, or participate in. We wanted to put together an event that WE would actually go to. That same week I was approached to stage-manage an event for the Children’s Defense Fund on the same date, 10.10.10. The CDF is planning to have 10,000 people gather on the grounds of the MN State Capital the same day: 10.10.10. Thus the concept for 10.10.10 was born, a party, an alternative to the typical nightlife, and the official after party for The Children’s Defense Fund.
The daytime CDF event will feature Senator Al Franken, Senator Amy Klobuchar, St. Paul Mayor Chris Coleman, Minneapolis Mayor RT Rybak, Gubernatorial Candidates Dayton & Horner, the DFY Youth Choir, youthrive: LIVE! cofounder Mike Dreams, CDF Founder Marian Wright Edelman and a keynote by the legendary Garrison Keillor.
– Amplified Life
A RISING TIDE LIFTS ALL SHIPS – JFK
CONTACT: Larry Lucio, Jr.
PHONE: (716) LA-LUCIO [mobile]
EMAIL: Larry -AT- AmplifiedLife -DOT- com
A special thanks goes out to the Horst Family for being down since day zero. You can support them by supporting the Artists Quarter!
In a market where there is literally live music to consume 7 days a week, rarely do you get a chance to have truly good music (beyond the charts & beyond dance records) selected, sifted, sorted, and spun by an accomplished Hip Hop producer.
Come join us in a comfortable place in the middle, between a rap shows and a lounge.
Aside from the award winning performers and musicians, it is our hope to get as many entrepreneurs & freelancers in the same room at the same time as possible, so we can all help each other.
Tickets are $10 donations and will be available at the Artists Quarter
Rodrigo Sanchez-Chavarria of Palabristas [MNSWA Urban Griots Spoken Word Awards Winner: Best Collective (People’s Choice) AND the Cultural Award. Also nominated for Best Poetry Book] and David Mendez
ON THE TURNTABLES: (in alphabetical order)
PC [Accomplished producer and musician who hones his skills by competing in beat battles like Red Bull Big Tune]
Larry Lucio, Jr. manages artists via his consultancy, Amplified Life, & coordinates a performing arts program, youthrive: LIVE!, for a 501(C)(3) non-profit org called youthrive. He is the cofounder of Amplified Life, the Twin Cities Celebration of Hip Hop, youthrive: LIVE! for St. Paul based 501(C)(3) non-profit, youthrive, and is a Wellstone Action Network Fellow, McNally Smith College of Music Alum, and member of the Latin@ writers collective, Palabristas. He has been contributing to the Twin Cities Hip Hop scene and the careers of our artists for more than 10 years.