Amplified Life Showcase 2014: The Show Must Go On

January of 2014 was going to mark the FIVE YEAR ANNIVERSARY of the Annual Amplified Life Showcase…  but the unthinkable happened.  The Horst Family, proprietors of the legendary Artists’ Quarter in St. Paul, announced to The Star Tribune that they would begin shuttering the doors to their iconic venue, and the last concert to ever happen on the AQ’s stage would take place  December 31st, 2013.  The landmark venue where we held our Showcase every year, for the past four years straight, announced they were closing their doors.  Forever.

Flyer Collage: Amplified Life Showcase 2010 - 2013

Flyers: Year 1 – 4

It is a tragedy that our community is losing such an iconic music venue when as recently as 2013, The Artists’ Quarter was listed by Downbeat Magazine as one of the 150 best places to hear live jazz WORLDWIDE and locally The City Pages named it The Best Jazz Club of 2013.

One of the World's Best

One of the World’s Best

I can’t begin to express how much of a loss this is for the community at large.  The Artists’ Quarter has been a home away from home, as well as one of the places “where it all began”, for me and many others.  It’s an especially poignant loss for me personally.  The AQ gave many entrepreneurs like myself our first opportunity to promote an event and for many young artists it became the first place they ever performed on a stage.

Kenny Horst of The Artists' Quarter

Kenny Horst of The Artists’ Quarter

The Horst Family (Kenny, Dave, Dawn, Steven, & others) were one of our earliest supporters.  When Amplified Life first started organizing events around 1999, The Artists’ Quarter lets us throw a Hip Hop party in their space.  At the time, Hip Hop concerts were unheard of at The AQ.  But they gave us a shot anyway and we sold out the show.  By the time doors opened that night we had attracted a huge crowd and even after we started there was still a line full of people leading out the door and down the street clamoring to get in.  We would have loved to let them in but by that point the AQ was over fire code capacity (by far; and yes, “fire code” capacity is a real thing).  There simply was no more room… it was shoulder to shoulder.  Excellent.


McNally Smith Ad

Years later, Kenny Horst personally helped me get enrolled at McNally Smith College of Music and then gave me a job tending bar at The AQ while I went to school.  With such extensive personal and professional history written at the Artists’ Quarter, I am truly saddened that we don’t have the option to celebrate the Showcase’s 5 year anniversary on our home field, but… the show must go on.

Amplified Life, Inc. is currently seeking a new home for the Showcase and we look forward to announcing the change as soon as we get details firmed up.


Musician-Owned and Operated

Thankfully, it’s no too late to make some memories of your own….  You still have until the 1st of the year to show your love and support to The Horst Family by stopping by to see a show.  You can find their calendar and more information at

Lastly I’d like to thank the Horsts and the extended Artists’ Quarter family, for all they’ve done for me, my family, and my friends.


Larry Lucio, Jr.


Amplified Life Showcase 2012

Black ALS #3 Poster

We are proud to announce the Third Annual Amplified Life Showcase

Please join us for a relaxed evening of world class performances and exceptional networking.  If you visit the Amplified Life Facebook Page and “Like” us, your name is automatically added to the guest list for you and a friend.  Here is a link to the Facebook Event Page for your review:

Announced Performers:
Hypel |
Villa Rosa |
See More Perspective |

The Third Annual Amplified Life Showcase will take place on Sunday, January 29th, 2012 and will feature performances from all the clients currently signed to the Amplified Life artist management roster, as well as a few of our very, very talented friends.

The producer extraordinaire and gifted musician, Paul “PC” Collier of GRTRGDS will be providing the music for the evening. Also, a few more acts will be announced as the date draws nearer. Please visit these links to view our past Media Coverage:

– Amplified Life Showcase 2011 |
– Amplified Life Showcase 2010 |

LOCATION: The AQ is downtown St. Paul beneath Great Waters & across from Wild Tymes. There is typically a ton of free street parking on Sundays downtown as well as heated parking ramps less than 1 city block away. You can reach the AQ by calling (651) 292-1359


Larry Lucio Jr.
Amplified Life Founder

Toki Wright of Rhymesayers Entertainment

DJ Snuggles is exclusively represented by Amplified Life

Danami is exclusively represented by Amplified Life

PC - Freedom School 2011 at Stadium View Day 3 of Week 1

Paul "PC" Collier of GRTRGDS


Rodrigo Sanchez-Chavarria of Palabristas is exclusively represented by Amplified Life

Mike Dreams Music

Mike Dreams Music



Villa Rosa = Maria Isa + Muja Messiah

See More Perspective

Amplified Life LOGO

Past contributors include:

3rd Annual Amplified Life Showcase Teaser

AL3 Teaser in Gray